This project was centered around the promotion of a single “feature” that a national bank has to offer. KeyBank offers a service called “Key4Women” which supports the financial success of women entrepreneurs. This feature connects women through advocacy and empowerment.
For this advert I utilized the idea of the paper cut out dolls and that “business owner” doesn’t have a specific look. This is shown through the poster as well as an installment that would be featured in a bathroom as well as an airport.