This project was centered around the promotion of a single “feature” that a national bank has to offer. KeyBank offers a service called “Key4Women” which supports the financial success of women entrepreneurs. This feature connects women through advocacy and empowerment.

For this advert I utilized the idea of the paper cut out dolls and that “business owner” doesn’t have a specific look. This is shown through the poster as well as an installment that would be featured in a bathroom as well as an airport.

Each figure has the design feature of the “paper doll” aspect.
This is a small card that could be handed out for more information on the program
A feature of the project was that it was advertised within an airport. These could be placed in the seat sleeves for travelers to view.
This was a bathroom installation. The woman standing at the sink could “see” herself in that business owner role.